Custom shoe designer gets an unexpected boost after Tour de France winner Sir Bradley Wiggins dons his kit

Shea Gribbon is the founder of custom shoe designer Shoe Dr (Picture: Instagram/@theshoedr_)

Small business owner, Shea Gribbon, received a pleasant surprise when he spotted the first British winner of the Tour de France, Sir Bradley Wiggins, wearing his company’s kit in a post-run Instagram picture.